Frequently asked questions.

SEO (search engine optimisation) is the work of making your website easier for search engines to understand and more useful for the people searching, so that it appears when potential customers look for what you offer.

SEO is a long-term channel. Early improvements can appear within the first few months, while meaningful, compounding growth takes longer. Your timeline depends on your industry, competition and starting point, and we give you an honest view after your audit.

No. Search engines decide rankings and their algorithms change constantly. Anyone promising a specific position is either guessing or taking risks with your website. We commit to a clear strategy, consistent work, white-hat methods and transparent reporting.

Yes. AI tools such as Google AI Overviews, ChatGPT and Perplexity draw on websites that are well structured, trustworthy and clearly written. Good SEO is the foundation for being found in classic search results and in AI answers.

Paid ads stop the moment you stop paying. SEO builds visibility you own: pages, content and authority that keep working over time. Many businesses use both; SEO is the long-term asset.

Yes. We are based in Bengaluru and work with businesses in India and around the world, using video calls, email and shared documents.

A senior strategist leads every project and stays involved from audit to reporting. You will always know who is doing the work and how to reach them.

Engagement length and notice terms are agreed openly in your custom proposal. We would rather earn your trust each month than lock you in.

Yes. Everything we create for you, including content, reports and accounts such as Google Search Console and Google Business Profile, belongs to you.

Access to your website analytics and Google Search Console, a short conversation about your goals and customers, and one point of contact on your side.

Pricing is customised after a free consultation. We learn about your goals, competition and website first, then send a proposal with a clear scope and quote.

Fixed packages make you pay for work you may not need. Your pricing is customised after a free consultation so the scope matches your business.

Yes. The consultation is free with no obligation. Pricing is customised after this free consultation and you decide whether to go ahead.

You receive a monthly report in plain English covering what we did, what changed, what it means for your business and what we will do next, plus a call to walk through it.

We focus on measures connected to your business: qualified organic traffic, leads or sales from search, visibility for priority topics and technical health.