Sell considered purchases
B2B, SaaS and high-value services where buyers research carefully before contacting anyone.
Growth · AI Search Optimization
AI search optimization for the new way people find answers.
We help AI tools like Google AI Overviews, ChatGPT, Perplexity and Gemini understand your brand, trust your expertise and mention you when it's relevant.
The problem
Customers are asking AI. Is it mentioning you?
More buyers now research by asking AI assistants instead of scrolling through search results.
These tools summarise information from sources they consider clear and trustworthy. If your brand isn't well defined online, your content is hard to quote, or few credible sources mention you, AI answers may recommend competitors instead.
What's included
Become easy to understand — and easy to cite.
- AI visibility review across Google AI Overviews, ChatGPT, Perplexity and Gemini
- Entity optimisation: making your brand clear and consistent online
- Structured data and knowledge panel support
- Quotable content: clear definitions, answers and original insight
- Content formatting for summaries and citations
- Brand mention building on credible websites
- Review and profile consistency across key platforms
- Technical access checks for AI crawlers
- Prompt and topic research for your category
- Regular AI visibility tracking and reporting
Our process
How we approach AI search.
- Step 01
Benchmark
We test how AI tools currently describe your brand and category.
- Step 02
Clarify your entity
We make your brand, people and offerings consistent across your site and the web.
- Step 03
Create quotable content
We publish and restructure content that answers questions clearly and credibly.
- Step 04
Earn mentions & track
We build credible mentions and monitor changes in AI answers over time.
An honest note
No one can guarantee AI mentions.
AI tools decide what to include in their answers, and their behaviour changes often. Anyone who promises your brand will appear in ChatGPT or Google AI Overviews is overpromising. What we can do is make your brand clearer, more credible and easier to cite — which improves your chances over time.
Who it's for
AI search optimization is a good fit if you…
Have deep expertise
Businesses with knowledge worth quoting, but little visibility outside their own website.
Already invest in SEO
Teams with a solid SEO foundation who want to extend it into AI search.
FAQ
AI search questions.
It builds on SEO. Strong technical foundations, helpful content and authority all matter. AI search optimization adds a focus on brand clarity, quotable content and mentions across credible sources.
No one can control what AI tools say. We improve the signals these tools rely on, which makes it more likely your brand is understood and mentioned accurately.
We track how AI tools respond to a set of agreed questions in your category over time, and note when and how your brand appears. We report trends honestly, including what we can't measure precisely.
AI search success stories
Brands we've helped AI tools mention and cite.
Semrush AI visibility data from live client domains — mentions and cited pages across ChatGPT, Google AI Overviews, AI Mode and Gemini.
E-commerce · AI search
270 AI mentions · 660 cited pages
Auto detailing · AI search
77 AI mentions · 231 cited pages
Wildlife removal · AI search
250 pages cited by AI tools
E-commerce · AI search
Cited in AI answers within months
Get ready for AI search.
Our free audit includes an AI visibility check alongside your SEO review.