Specialist · E-commerce SEO

E-commerce SEO that helps shoppers find your products.

We help Shopify, WooCommerce and Magento stores rank their category and product pages for the searches shoppers make when they're ready to buy.

The problem

Online stores create SEO problems at scale.

Thousands of products, filters and variants can quickly turn into thousands of thin, duplicate or wasted pages.

Faceted navigation creates endless URL combinations. Product pages reuse manufacturer descriptions. Category pages have no helpful content. Out-of-stock items disappear without redirects. The result: search engines spend time on the wrong pages while your best products stay hidden.

What's included

Built for how stores work.

  • Platform-specific SEO for Shopify, WooCommerce and Magento
  • Category page optimisation and supporting copy
  • Product page titles, descriptions and templates
  • Faceted navigation and filter URL management
  • Product, review and breadcrumb schema markup
  • Duplicate content and variant handling
  • Out-of-stock and discontinued product strategy
  • Site speed improvements for product and category templates
  • Internal linking across collections and products
  • Merchant listing and shopping visibility checks

Our process

How we approach e-commerce SEO.

  1. Step 01

    Store audit

    We review your platform setup, templates, filters and indexing.

  2. Step 02

    Prioritise categories

    We focus first on the categories and products that matter most to your margins.

  3. Step 03

    Fix & optimise templates

    Template-level changes improve hundreds of pages at once.

  4. Step 04

    Measure sales

    We report on organic revenue and conversions, not just traffic.

Who it's for

E-commerce SEO is a good fit if you…

Run a D2C brand

You sell your own products and want to rely less on paid ads and marketplaces.

Manage a large catalogue

Hundreds or thousands of products across many categories and filters.

Are re-platforming

Moving between Shopify, WooCommerce, Magento or another platform.

FAQ

E-commerce SEO questions.

Mainly Shopify, WooCommerce and Magento, and we can advise on most other e-commerce platforms and headless setups.

Not always. We help you decide where unique copy is worth the effort — usually your best sellers and key categories — and improve templates for the rest.

Our focus is your own store's visibility in search engines. We're happy to share advice on marketplace listings during your consultation.

E-commerce success stories

Stores that grew orders from organic search.

Screenshots from live Search Console accounts of e-commerce stores we work on.

Search Console performance chart for an e-commerce store after one year of SEO

E-commerce

40–50 orders / day

7K+ clicks a day · 1 year of SEO

Search Console performance chart for an e-commerce store after three to four months of SEO

E-commerce

4–5 orders / day

200 clicks a day · 3–4 months of SEO

Search Console performance chart for an e-commerce store after three to four months of SEO

E-commerce

4–5 orders / day

190+ clicks a day · 3–4 months of SEO

Search Console performance chart for an e-commerce store after three to four months of SEO

E-commerce

3–4 orders / day

100+ clicks a day · 3–4 months of SEO

Semrush domain overview for an e-commerce store showing 69.3K organic traffic and AI search visibility

E-commerce · Semrush

69.3K monthly organic traffic

10.5K ranking keywords · 218 AI mentions and 609 AI-cited pages

Help more shoppers find your store.

Get a free audit of your store's SEO, reviewed with you on a free 30-minute call.